While much of the continent is only just setting off on its tourism expedition, Kenya has been juddering along the road for decades, becoming synonymous with game drives, bush camps and the quintessential African holiday. But it has now reached something of a crossroads. Historically, classic safari destinations have been all about nature. Tourists tend to swerve its towns and cities, and, and the continent’s human history largely intangible. But for a truly responsible holiday here, forget the secluded lodges and tucked away waterholes; Africa’s best-kept secret is, in fact, its culture. Where once wildlife was the star attraction – and the one commanding the greatest protection – now Kenya’s people are being recognised as playing a pivotal role in the safari experience. They are the guardians of the precious wildlife, as well as being as intrinsic a part of a Kenyan holiday as the creatures themselves.

Tourism has been an important part of Kenya’s recent history, resulting in the creation of vast national parks and game reserves, the outlawing of hunting, and generating a high percentage of GDP. But Kenya’s ability to adapt to this shift – moving the emphasis from wildlife to people – will determine the impact that tourism has on its future.

Here at Trevaron Tours we take care to ensure that our Kenya holidays offer a unique, authentic and sustainable travel experience for our clients. We urge all visitors to Kenya to travel in a responsible and respectful manner to ensure that tourism has a positive impact on the economy, the environment, and the local communities.